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Flavoured dairy as a category did not enjoy mainstream consumption in India until recently. From being perceived as a dessert or simply to satisfy sweet cravings, flavoured milk and yogurts were typically consumed on impulse. However, with rising health consciousness and disposable income, demand for value-added dairy in convenient formats is seeing a new interest. Flavoured milk market growth is expected to be 71% of dairy drink by 2028. It’s time brands re-positioned flavoured dairy as products for permissible nutritional indulgence by offering low-sugar and fat-free variants in an exciting range of flavours.
COVID-19 pandemic has contributed favourably to the dairy industry in more than one way. Apart from the perceived immunity boosting benefits of milk, major retail shopping over internet during this period have also aided in market development. Flavoured milks are no more considered the appealing choice of just children. Lockdowns have led consumers to treat themselves with something delightful and comforting on a daily basis. Bringing together factors like price, taste, healthiness and convenience, a greater number of adults have expressed interest in consuming flavoured milk.
Taste continues to outweigh healthiness as the driving factor impacting consumer choice. Thus, dairy drinks and yogurts with dessert-inspired, locally-preferred, fruit-based and classic flavoured offerings are trending. Pineapple, mango, banana and cherry flavours featured in more than half of the category launches in recent years. Chocolate, vanilla, strawberry and mocha are also popular. With nostalgic flavours making a strong comeback across food categories, especially beverages, fond feel-good flavours like Roohafza, Falooda, Badam elaichi and Jigardanda are gaining more seekers.
Sugar reduction sets the stage for the new interest in value-based flavoured dairy. From flavoured milk to spoonable and drinking yogurts, consumers are looking for less-sweet products made of sweeteners other than sugar or in reduced quantity. Drinks and yogurts made using natural flavours and colours with minimum preservatives and added functional ingredients are sought after.
Busy lifestyles paired with rising health consciousness make way for more unscheduled milk consumption in future. On-the-go flavoured dairy and yogurt innovations that are top on taste and fortified with functional benefits, keeping sugar levels low will occupy more shelves.
How can Stonefield Flavours Help?
When it comes to dairy, our passion is second to none. We pool in industry’s finest talents and technology to deliver nothing but the most authentic dairy flavours that make your products truly memorable in taste and mouthfeel. Our signature formulation, DairyONE is the first enzyme modified dairy ingredient developed in India using Indian dairy sources. DairyONE products are rich in natural dairy flavours, and are made using different enzymes and cultures on natural dairy substrates.
With our classic liquid flavours like Chocolate and Vanilla and other highly-sought after ethnic flavours, we can help you create rich, creamy and refreshing dairy drinks and yogurt. Our decades strong expertise in creating classic, ethnic and innovative flavours, blended with our penchant for fine dairy are all that you would need to launch a delectable range of flavoured dairy products. Talk to us today on +91 9535885354 or drop a mail at info@stonefield.in.
