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India’s Love for Biscuits: Post Pandemic Trends to look for in 2022

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India runs on biscuits. The love for biscuits as a means for on-the-go nutrition or as a perfect tea-time accompaniment remains unaltered. Biscuits have been our saviour in difficult times as well. Every time there is a natural disaster in any part of the country or even outside, the relief packets we send would be incomplete without dozens of glucose biscuit packets. No wonder, Parle-G recorded their all-time highest sales in the past eight decades of the company’s existence during the lockdown period of March-May 2020. Even when every other sector reported dip in sales, Twiterattis celebrated their love for the biscuit with the statement “it’s not just a biscuit but an emotion.” So, what is happening in our world of biscuits? With vaccinations rampant, schools and offices reopening, should we be expecting new trends to pick up? Let’s take a look.

80% of India’s bakery segment is captured by bread and biscuits. The organized biscuit market in India is valued at Rs 37,000 crore (US$4.86 billion) in size. New interest in wellness, higher augmented disposable incomes and hectic lifestyles have contributed to a rise in demand, growth and new trends in bakery goods, especially biscuits. While natural ingredients, healthier alternatives, digestive and nourishing ingredients are appearing more in biscuits on one hand, boldly inspired flavours, amazing pairings and innovative formats are seen on the other.

Here, Team Stonefield puts together for you some of the key trends to look for in India’s biscuit industry:

  1. Regional Flavours- Interest in fond and familiar flavours have been a strong trend in the biscuit segment. Hectic lifestyles prompt people to get back to their familiar tastes, seeking ‘comfort flavours.’
  2. Different-size packaging- Single serve packages which limit overeating are perfect for the health conscious. While family-sized packaging is suited for family nights and gatherings. Catering to occasions and individual demographics will be more welcoming. Thins can also make way for guilt-free snacking.
  3. Health Quotient- From protein cookies to lighter and smarter snacking, multigrain, brown and gluten-free biscuits will have more takers. Fortified items like fibre, antioxidants, omega-3 oils, vitamins and minerals as inclusions will be a winner.
  4. Premiumization- Even when health will remain at the forefront, occasional indulgence will be a priority. By including more premium ingredients, sweet biscuits will continue to remain a strong category.
  5. Vegan- Plant-based revolution will become much stronger in the coming days thereby increasing demand for more vegan-friendly alternatives in biscuits.
  6. Sugar reduction- Like in every other industry, sugar reduction will be a major focus in biscuits too. Natural sweetening ingredients like palm jaggery and jamun, which also has medicinal values attached will be more appealing.
  7. Flavour appeal- Conservative brown flavours like freshly brewed coffee, nut, chocolaty indulgence, comforting ones like vanilla, butter, cream flavours, bold notes like spicy BBQ kebabs, hokkakido sweet potato, Japanese cheesecake will be seen more.

How can Stonefield Help?

Stonefield Flavours constantly innovate our offerings in sync with the evolving tastes and preferences of the consumer. Butter Murukku Crackers, Soan Papdi Cookie and Karachi Cookies are some of our latest introductions which presents classy regional flavours in delightful formats. Coffee Choco Thins, Cheese Coated Crackers, Caramel Cookie, Lemon Puff and Choco Malt Cookie are other popular treats from Stonefield’s flavour house. Our range of functional ingredients for inclusion into bakery items can help in upgrading biscuits with the desirable health punch. Fresh and delightful range of flavours that can make any product stand out, will remain to be one of the main reasons top F&B brands of the country keep coming back to Stonefield for. Be it a healthy or a flavourful biscuit that you are looking for, drop in a message and our team will be there to help you out!  

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