Author: APN News

APN News April 6, 2023 0 Comments

The new-age wellness consciousness and clean-label movement have triggered a rise in interest for natural ingredients across food and beverage segments. More recognizable, easy-to-pronounce and familiar ingredients are more in demand than their artificial, complex counterparts. According to a recent global survey, 71% of consumers today are avoiding artificial flavours; 63% are avoiding artificial colours. […]

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