"Tea is the elixir of life." – Lao Tzu
Tea, often referred to as the “national drink of India,” has been an integral part of the country’s culture for centuries. While traditional chai remains a beloved staple, there has been a significant shift in the Indian tea market with the emergence of flavoured teas. The flavoured tea market in India is expected to grow by 45% per year in India. This shift reflects the evolving tastes and preferences of consumers, who are now seeking a more diverse and exciting tea experience. Let us deep dive into the rising flavoured tea market trends among the youth in India and highlight the trending tea flavours that are captivating the nation’s palate.
The Evolution of Tea in India
India is one of the largest tea producers and consumers in the world, and its tea industry has witnessed remarkable growth and transformation. Traditionally, Indian tea consumption was synonymous with black tea, often enjoyed with milk, sugar, and a blend of aromatic spices. While this classic “masala chai” continues to be a favourite, the rising awareness of health and wellness and the global tea renaissance have driven the shift towards flavoured teas.
Trending Tea Flavours in India
1. Herbal Teas
Herbal teas have become increasingly popular due to their natural and healthful qualities. Varieties like green tea, chamomile, and peppermint have gained a dedicated following among health-conscious Indians. These teas are known for their antioxidant properties, aiding in digestion, and providing relaxation.
2. Fruit Infusions
Fruity teas have become a sensation, offering a burst of natural flavours. Flavours like hibiscus, berry, and citrus infusions have taken the Indian market by storm. They are refreshing, vitamin-rich, and perfect for those looking to cut back on sugar-laden beverages.
3. Exotic Blends
Tea connoisseurs and adventure seekers are exploring exotic blends such as lavender and rose petals, lemongrass and ginger, and even tropical fruit medleys. These unique combinations offer a sensory journey that’s both delightful and calming.
4. Spice-Infused Teas
While traditional masala chai remains an all-time favourite, Indian consumers are now embracing sweet spice flavours in teas like cardamom, cinnamon, and clove, as well as spicy variations that cater to diverse regional palates.
5. Dessert Teas
The sweet tooth in many Indians is satisfied with dessert-flavoured teas like chocolate, caramel, and vanilla. These teas provide a guilt-free indulgence without the calories of actual desserts.
6. Detox Teas
With the growing interest in health and wellness, detox teas have surged in popularity. Flavours like dandelion, turmeric, and ginseng are being incorporated into tea blends to help detoxify the body and promote overall well-being.
Market Growth and Future Prospects
The flavoured tea market in India has witnessed substantial growth in recent years, driven by a combination of factors. As consumers become more health-conscious and globally connected, the demand for diverse tea experiences has increased significantly. The market is also benefiting from the growth of online retail, which has made it easier for consumers to access a wide range of tea options.
Additionally, the Indian tea industry has capitalized on the country’s rich biodiversity, incorporating indigenous herbs, spices, and fruits into teas. This infusion of local flavours adds a unique twist to the market, making it distinct from the offerings in other parts of the world.
Furthermore, the hospitality and cafe culture in India has played a pivotal role in popularizing flavoured teas. Leading coffee and tea chains have introduced innovative tea menus, catering to an urban audience seeking novel tea experiences.
In conclusion, the rising flavoured tea market in India reflects a shift in consumer preferences towards tastier, flavourful tea options. The diverse range of tea flavours available in the market today ensures that there is something to suit every palate. As India continues to evolve as a tea-drinking nation, the flavoured tea market is poised for further growth, offering a delightful and aromatic journey for tea enthusiasts.
As more consumers savour the myriad flavours in their teacups, it is evident that the Indian tea industry is brewing success, one innovative flavour at a time.
stonefield Tea Portfolio
stonefield’s Tea Portfolio is a harmonious blend of nature’s bounty, artfully curated to offer a delightful sensory experience. With a focus on fruit and florals, our portfolio brings together a diverse range of flavours that transport tea enthusiasts to lush orchards and vibrant gardens. From the sweet notes of ripe berries to the delicate essence of blooming flowers, each sip is a journey through a symphony of tastes and aromas. Whether you crave the refreshing tang of citrus, the soothing embrace of tulsi, or the exotic allure of tropical fruits, stonefield’s Tea Portfolio caters to every palate, making tea time an enchanting ritual that captivates the senses.
Is your brand considering introducing a new flavoured tea in the market? Explore the best of best we could offer you. Get in touch with us at marketing@stonefield.in.