“Tea is the elixir of life.” – Lao Tzu Tea, often referred to as the “national drink of India,” has been an integral part of the country’s culture for centuries. While traditional chai remains a beloved staple, there has been a significant shift in the Indian tea market with the emergence of flavoured teas. The […]

stonefield flavours, one of the fastest growing flavour manufacturing MNCs, is thrilled to introduce a mesmerizing collection of Magical Fairy Tales- inspired Ice Cream Concepts. The new collection features enchanting flavours and whimsical inclusions that are created keeping in mind brands which are looking at launching frozen treats for children and those that are young […]

The new-age wellness consciousness and clean-label movement have triggered a rise in interest for natural ingredients across food and beverage segments. More recognizable, easy-to-pronounce and familiar ingredients are more in demand than their artificial, complex counterparts. According to a recent global survey, 71% of consumers today are avoiding artificial flavours; 63% are avoiding artificial colours. […]

As the audience of active consumers are continuing to expand, demand for beverages with added benefits is fast-evolving. While 44% of consumers cite hydration as the reason to pick up a drink product, 38% opted in for energy boosting and 29% for calming and relaxing benefits (Mintel). Without compromising on the flavour, fizz and authenticity, […]

There’s never been a more exciting time for flavourists in alcohol drinks industry than now. Ever since the pandemic began, as consumers started embracing mindful drinking, there’s been growing demand for non-alcoholic or low-alcoholic variants in a variety of flavours. Alcoholic beverages that offer ‘lighter,’ innovative taste experiences and leaves a positive, adventurous and delightful […]